Monetising data for Lanes Group and incentivising underperforming depots

Lanes Group is the largest privately owned drainage and wastewater utility specialist in the UK, employing over 2,200 staff in 25 depots and a range of utility hubs across the country. They specialise in reactive and contractual drainage maintenance and related surveying and excavation works, as well as delivering appropriate CPD training to the industry… Continue reading Monetising data for Lanes Group and incentivising underperforming depots

10x your online sales with remarketing

Are you fed up with spending money on Facebook Ads that simply don’t work, spending hours putting together the perfect advert only for it to bring people to your website where they simply don’t convert into sales? It makes no sense to continue like this, so we’re explain how Facebook retargeting can 10X your returns… Continue reading 10x your online sales with remarketing

Happy Birthday! GDPR is Three Years Old

It is quite amazing that, 3 years ago, four simple letters could inspire fear and trepidation in the hearts of many businesses. GDPR was coming and there was no escape!     Did you know that the first Data Protection Act came into force in 1984 – long before most of us knew email was a thing! We were too busy perfecting our mullets, or crimping our… Continue reading Happy Birthday! GDPR is Three Years Old

How to create 5m opportunity

Quality telemarketing is all about relationship building with valuable decision makers who, over time, gain your trust and believe that you have a solution that will solve a problem or add value to their business. Most businesses have a lead-in time from introduction to close of sale of 3 months (+).   Creating valuable sales opportunities… Continue reading How to create 5m opportunity