Utilities Case Study
A global energy efficiency provider and distributor
Exceeding client expectations with an intelligent approach to database management and customer engagement
This global multinational enterprise required a sales and telemarketing partner that could quickly and efficiently arrange qualified field appointments with UK businesses with a minimum spend of £80K annually on gas or electric or water over £50K.
Sourcing accurate,
profile-matching data
Our client trusted us to source all the data with the remit that it matched the ideal customer profile for services inclusive of procurement, bill validation, sustainability audit and energy risk management and, ideally, be within a 12-week buying cycle.
High calibre appointments with blue chip companies
With a small team of dedicated full-time telephone sales specialists combined with our well researched, exemplary data, 757 appointments were generated over a 12 month period, averaging 63 appointments per month.
Furthermore the calibre of the appointments delighted the client with national clothing and furniture retailers, numerous NHS Trusts, household names in the food and food retail sector as well as luxury car manufacturers.
Reflections on Campaign Success
“This account was such a pleasure to be part of. Not only did we source data that matched the customer profile, identifying contact details of decision makers, but we also built a valuable pipeline of future prospects and created a tangible database asset that will support the client’s immediate and future growth plans.”
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